Have you ever seen the ads in the “Discover the Forest” campaign? If not, take a look at this sample:
It’s a great campaign to encourage kids to get outside and enjoy the wonders of nature, and I applaud the Ad Council and Forest Service for getting the word out about…well…getting out!
The place that I keep running into this ad is at the gas station, where it’s in frequent rotation on the pump-top media system. I swear that I hear it at least once every time I stop for gas, and it’s been running there for months.
What I find funny is that the voiceover in the pump-top version of the ad — which is a truncated version of the one above — still says, “Ask your parents to take you there,” even though it’s running at a gas station, where the vast majority of the people to hear it are adults who can drive themselves to the forest quite easily.
Methinks someone in marketing overlooked that detail. Perhaps they need to get out more.
I hear the forest is nice.